2013 brought about an interesting thought- after all the years I’ve attended SXSW, why do I only remember a few standout companies there? I interact with hundreds. What makes the ones I walk away wanting to continue doing so so darn memorable? How can other start-ups not waste their money and to go SXSW Interactive and make an impact?
I wrote an article for SmartBrief on just that. You can read the entire article here