SmartBrief: Standing out at SXSW for Startups 2013

2013 brought about an interesting thought- after all the years I’ve attended SXSW, why do I only remember a few standout companies there? I interact with hundreds. What makes the ones I walk away wanting to continue doing so so darn memorable? How can other start-ups not waste their money and to go SXSW Interactive and make an impact?

I wrote an article for SmartBrief on just that. You can read the entire article here

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Social Media Today & Business2Community: Effective Instagram Marketing: DOs and DON’Ts

Instagram is the hottest new social network. It’s also one of my favorites for not only marketing purposes, but to give my family and friends a visual front row seat to the really cool things I do or come across every day.

I truly do not mind marketers playing their part on Instgram, especially because brands are already doing it right (see: Red Bull).

That said…Instagram offers only one feed, and its features and capabilities are minimally focused, therefore it is one network that can easily be overrun with bad marketing.


I gave a few Do’s and Don’ts to Social Media Today and Business2Community. Please check them out!

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Facebook and Bloggers: A Winning Combination

Fueling your Facebook camping with new and engaged fans is essential to its success. But where do you find those potential fans? How can you harness their power, create and offering, and get your campaign to go “viral”?

After years of rolling with the tide of Facebook changes and staying fresh, I wrote an article about my trials and successes with Facebook contest and how marketers can use the power bloggers to spread their reach.

Remember! Respect your bloggers. They are smart and wonderful people who want marketers to be honest and straightforward with them.

And read my post to get inspired here


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