SmartBrief: Standing out at SXSW for Startups 2013

2013 brought about an interesting thought- after all the years I’ve attended SXSW, why do I only remember a few standout companies there? I interact with hundreds. What makes the ones I walk away wanting to continue doing so so darn memorable? How can other start-ups not waste their money and to go SXSW Interactive and make an impact?

I wrote an article for SmartBrief on just that. You can read the entire article here

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Social Media Today & Business2Community: Effective Instagram Marketing: DOs and DON’Ts

Instagram is the hottest new social network. It’s also one of my favorites for not only marketing purposes, but to give my family and friends a visual front row seat to the really cool things I do or come across every day.

I truly do not mind marketers playing their part on Instgram, especially because brands are already doing it right (see: Red Bull).

That said…Instagram offers only one feed, and its features and capabilities are minimally focused, therefore it is one network that can easily be overrun with bad marketing.


I gave a few Do’s and Don’ts to Social Media Today and Business2Community. Please check them out!

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