SmartBrief: Standing out at SXSW for Startups 2013

2013 brought about an interesting thought- after all the years I’ve attended SXSW, why do I only remember a few standout companies there? I interact with hundreds. What makes the ones I walk away wanting to continue doing so so darn memorable? How can other start-ups not waste their money and to go SXSW Interactive and make an impact?

I wrote an article for SmartBrief on just that. You can read the entire article here

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Social Media Today & Business2Community: Effective Instagram Marketing: DOs and DON’Ts

Instagram is the hottest new social network. It’s also one of my favorites for not only marketing purposes, but to give my family and friends a visual front row seat to the really cool things I do or come across every day.

I truly do not mind marketers playing their part on Instgram, especially because brands are already doing it right (see: Red Bull).

That said…Instagram offers only one feed, and its features and capabilities are minimally focused, therefore it is one network that can easily be overrun with bad marketing.

 

I gave a few Do’s and Don’ts to Social Media Today and Business2Community. Please check them out!

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Facebook and Bloggers: A Winning Combination

Fueling your Facebook camping with new and engaged fans is essential to its success. But where do you find those potential fans? How can you harness their power, create and offering, and get your campaign to go “viral”?

After years of rolling with the tide of Facebook changes and staying fresh, I wrote an article about my trials and successes with Facebook contest and how marketers can use the power bloggers to spread their reach.

Remember! Respect your bloggers. They are smart and wonderful people who want marketers to be honest and straightforward with them.

And read my post to get inspired here

 

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Be a Clown: Using Humor in B2B Marketing

This article originally appeared on The CMO Site

You can read the full version by clicking here

 

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CANFEST: SXSW 2012 with GenConnect

GenConnect and I sit down at the 2012 SXSW festival to discuss the other love of my life (besides social media), beer. I currently produce a festival in Reno called CANFEST. It’s the world’s first all canned beer festival. It was created as both a marketing tool for a brewery and to help promote the positive aspects of canned beer.

Take a look at me and my insights on brews and hops here (http://www.genconnect.com/lifestyle/beer-geeks-pop-open-microbrews-at-canfest-video/)

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SXSW 2012 Coverage

Here is a recap of my posted SXSW interactive coverage. I had the best time ever. I’m also posting photos below. I’ll have a round-up soon of everything I learned, experienced, and brought back. It was by one of the coolest things I’ve ever done in my life, and I can’t thank SmartBrief enough for giving me an opportunity to bounce off on “geek spring break” on a journalistic venture. I also video blogged to The Abbi Agency blog.

You can read each article & the other SXSW coverage on SmartBrief.com by clicking here.

Here are some of my personal photos from the event!

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Facebook Pages: Until the end of Timeline

Ah, that time is rounding the corner again. While the rest of your Spring Breaks have beaches, ocean, keg stands, and sleeping in planned, I’m trekking down to Austin, TX to once again bask in the glory of all things web, tech, and overall nerdy.

Needless to say, I’m pretty stoked. I’m also beyond curious.

As I look down the panel list, I can’t help but wonder if some of the Facebook-focused panelists are scrambling to adjust and adhere to the massive changes announced today, both for pages and ads.

I’m disappointed that custom tabs are falling on the Facebook page priority scale; admins can no longer chose to have people directly land on tabs, an option used regularly and heavily here at The Abbi Agency.

The new ads leave me feeling two distinctive points of excited and bitter. What it boils down to is: ads will need to get more creative (cool); ads are going to be intermixed into our news feed, therefore a portion of the content we see when we log into our Facebook’s will be paid for (not cool). Michael Lazerow does a good job at breaking all points of the new ad system down here.

As far as the new cover photos for brands go, no matter what Facebook’s ultimate goal is, people abuse the system. You’ll start to see a lot of cover photos that look more like billboards than just a photo. Despite Facebook’s tight guidelines for cover photo design, you’ll find someone cheating. Oh well, you can’t win ‘em all. Biggest point to remember is that there can be nothing on the photo that represents a “call to action”. There are proper sections for that; please use them as directed. It’s the only way we’re not going to suffer from a diluted Facebook experience.

Where the Facebook model for businesses is truly going to shine, in my opinion, is when brands take the opportunity to “fill in the blanks”. Timeline allows a brand to create and introduce audiences to their entire history. It used to be that Facebook was a scrapbook for people; now it’s a scrapbook for brands as well.

Just like Twitter brand pages, Facebook is allowing brands to keep a particular post “pinned” as the first focus point of visitors. Keep your pinned posts strategic, use those as an opportunity to promote your tabs/contests, running specials, and big announcements.

Again, reading up on the new changes and how one can adjust to make them work for their page is essential at this stage. There is nothing to freak out about; in fact, Facebook has created an opportunity for brands to truly show off personality and connect with their audiences in the warmest ways yet. The more I think about it, the more I enjoy it. This is the time for social media “gurus” to either conquer or bust. Creativity is a must here. If we throw money at ads that come across as cheesy, impersonal, or spammy, we’re going to chase our audience off of Facebook.  Then we lose our jobs. So, please, don’t.

Take this as the opportunity to truly tell your story. Tell it well, tell it honestly, and tell it with pride. That is what’s going to secure your staying power on the elusive Facebook.

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What does the future hold for the social media specialist?

Russell Working wrote an article (a fabulous one, btw) on the hot topic of social media jobs and how we plan to carry those into the future. I was able to squeeze a line in there, so I wanted to share his work.

Read the full article on PRDaily

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Insight

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